Creative concept: A map and app which connect tourists and city explorers to the city’s best social enterprises, offering a much-needed lifeline to innovative entrepreneurs who actively support their local communities.

Objective: Reach out to an audience of international visitors who seek out ways to make a positive impact in the cities and countries they visit, providing them with a direct link to help them achieve that, making a contribution to the city’s evolving tourist sector.

Activities: Digital content creation, on-site interviews, photography, design illustrated map.

Delivered: app&map self-guided trail, 1,000+ maps distributed to responsible tourists in Yangon