18 Jan BUTTERWORTH FRINGE FESTIVAL . THINK CITY . PENANG
Posted at 11:26h
in Community mapping
BUTTERWORTH FRINGE FESTIVAL
PENANG, MALAYSIA, 2019
Think City
Creative Concept: Wayfinding and storytelling app with community-curated content for Butterworth district, illustrating the unique history of the ‘forgotten side’ of Penang.
Objective: Encourage festival visitors to explore the lesser visited neighbourhood of Butterworth and bring traffic to authentic local businesses.
Activities: Digital content creation, on-site interviews, photography, design illustrated map.
Delivered: app&map self-guided trail, 5,000+ maps distributed at Butterworth Fringe Festival.
Client:
“Butterworth is a melting pot of east and west. Its many kopitiams, where locals gather over a cup of coffee, are the cultural and social ‘glue’ for the community. It is heart-warming to see a new generation injecting much needed young blood into the old family business.”
– Ruth Foo, Butterworth resident entrepreneur