Creative Concept: Bringing back memories of past places in Causeway Bay. No other area in Hong Kong has so successfully and radically reinvented itself, but few people still know the stories of the once famous theatres, cinemas, department stores and amusement parks that made the district such a hotspot in the old days.

Objective: Show Lee Garden’s district unique history, attract a younger audience and move traffic away from mainstream shopping and entertainment areas.

Activities: Historic research, digital content creation, design of an illustrated map.

Delivered: app&map self-guided heritage trail