18 Jan CHINATOWN STORIES . SUSTAINABLE TOURISM HUB . YANGON
CHINATOWN STORIES
YANGON, MYANMAR, 2019
Yangon Sustainable Tourism Hub
Creative Concept: Telling the stories of the district through a series of intimate people portraits of 30 residents in Yangon’s Chinatown. Through app&map&pop-up concept we used the stories to articulate the value of place identity and connect people to places.
Objective: Futureproofing the spirit of Yangon’s Chinatown through storytelling and placemaking while encouraging locals and visitors to treasure the authentic features of the district and keep local heritage alive in a fast changing urban environment
Activities: Digital content creation, design of an illustrated map curation of pop-up exhibition and community sharing event.
Delivered: app&map self-guided heritage trail and fostered 500+ new community connections
Partner:
Client:
“I love how this exhibition represents Chinatown so well. The young and the old, and also there’s not only Chinese, but Indians, trishaw drivers, there are all part of Chinatown.”
- Anna