Creative Concept: Through a series of focus groups Bang Rak community members revealed their thoughts on their own neighbourhood and selected unique local sites. They then worked with creative teams to turn the information into a neighbourhood guide published in the iDiscover digital app and a pop-up during Bangkok Design Week.

Objective: A community-created visitor’s guide showcasing authentic and creative places in Bangkok Creative District.

Activities: Digital content creation, on-site interviews, photography, design illustrated map, curation of pop-up exhibition.

Delivered: app&map self-guided trail, 10,000+ foot traffic into the neighbourhood