Creative Concept: Hop-on hop-off route along the tramline to provide an authentic Hong Kong experience targeted at independent travellers.

Objective: Encourage tourists to use the tram to explore Hong Kong Island and promote the iconic tram as a heritage feature of Hong Kong.

Activities: Digital content creation, on-site interviews, photography, design illustrated map, design trambody advertisement.

Delivered: app&map self-guided trail, 5,000+ maps as free souvenir for passengers of Tramoramic tram