18 Jan TAIPA TREASURE HUNT . TAIPA VILLAGE FESTIVAL . MACAU
Posted at 11:27h
in Youth empowerment
TAIPA VILLAGE TREASURE HUNT
Macau, 2017
Taipa village treasure hunt with the Taipa Village Association
Creative concept: Interactive family treasure hunt through the historic village of Taipa with 10 checkpoints tailored around the district’s unique Sino-Portuguese heritage.
Objective: Bring traffic to the authentic lesser-known spots in Taipa Village to boost the sustainability of non-gaming tourism in Macau.
Activities: Digital content creation, design of an illustrated map and event management.
Delivered: app&map self-guided heritage trail, fun and educational afternoon for 50 families.
Partner:
Client:
“By introducing this socially responsible travel tool with curated routes, we can encourage more visitors to explore Taipa Village’s colourful history and unique heritage.”
– Pamela Chan, Senior Marketing Manager, Taipa Village Destination Limited